The unique Lab features students working with student-athletes to fulfill NIL opportunities and support athletes.
Future Sports Leaders will learn from experienced industry veterans including hands-on experiences and case studies.
Professionally managed, vetted, and activated, the Athlete Lab oversees NIL activities and protects schools and athletes without university resources.
The Athlete Lab, lead by Professor Rovegno, creates marketing partnerships and content for student-athletes and NIL brand partners. Students in the Athlete Lab create ROI-driving campaigns for student-athletes and ensure players are positioned in a positive light and have the tools to exceed brand partnership expectations. The program highlights education for players, hands-on sports marketing strategy and activations for students, and revenue-generating NIL opportunities.
In Fall 2023 the Athlete Lab partners with Cal Poly to create a dynamic agency experience driving the Mustangs NIL efforts.
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