CASE STUDIES
ACTION BASED LEARNING
The Athlete Lab concept creates successful NIL opportunities for student-athletes while driving value for brands and partners. Check out some of the recent cases where the student-lead marketing course activated professional 360 campaigns.
Cal Poly Tennis Champion Dunkle Sisters
Along with being named BigWest's First Team Doubles, the Dunkle sisters are also stylish athletes. They partnered with local salon Twig & Arrow to create an NIL promotion that is a cut above.
A-Town NIL Axe Throwing Competition featuring Cal Poly Baseball, Softball, and more.
Creating an #NIL opportunity for multiple athletes including members of the baseball team, softball team, and world-class archer Bella Otter, the Athlete Lab created a fun competition that hit the bullseye!
MORE CASES
Goalkeeper of the year Mac Samuel vs. Mr. Pickles
In the Mr. Pickles-Baller series, the star Women's Soccer player takes on everyone's favorite sandwich mascot.
Cal Poly star Guard Kobe Sanders vs. Mr. Pickles
In the Mr. Pickles-Baller series, we see if a 5'8 pickle can man the paint with 6'8 guard Kobe Sanders.
All-Conference Cal Poly Longsnapper Cruz Rubio partners with Taquira Santa Cruz Express
Taco Cruz Day has become a huge hit around campus with the special teams 'snapper promoting the taco that "has my name on it!"
All-Conference Cal Poly Longsnapper Cruz Rubio partners with Taquira Santa Cruz Express
Taco Cruz Day has become a huge hit around campus with the special teams 'snapper promoting the taco that "has my name on it!"
Old Slo BBQ has a Pitmaster Express Showdown coming between two of the best linemen in the West!
Cal Poly football players compete to see who is the Pitmaster Express Challenge champion! The real winner are customers who save 10% with this innovative NIL promotion. The campaign culminates with the head-to-head challenge live during the popular San Luis Obispo Farmer's Market.
Cal Poly Track Star Aidan McCarthy Gets Fast Results with his Quickie Delivery NIL Partnership
Quickie, Cal Poly's on-campus delivery service prides themselves on being FAST. So the Athlete Lab brought on school record-holder Aidan McCarthy to create a winning campaign.
Cal Poly Women's Volleyball scores big with the Athleta promotion!
Members of Cal Poly's women's volleyball team partnered with Athleta active wear for an NIL promotion that featured digital, social, print, and on-site meet-n-greets.
"THE BACHELOR" STAR & CAL POLY ALUM ZACH SHALLCROSS EVENT
Creating an on-campus speaking engagement with former Cal Poly Football Player and "The Bachelor" Zach Shallcross, the Athlete Lab executed an on-campus event that exceeded expectations.