ATHLETE LAB BENEFITS

• Unprecedented Sports Marketing and Management course curriculum that provides students actual experience in the sports industry

• Trusted expertise to evaluate and monitor student-athlete agreements, adhere to marks, logos, and imagery guidelines

• Experience for cross-department students including the School of Arts, the School of Law, etc.

• Learning the tools of the Sports trade including licensing, talent management, sponsorship, marketing and more from experienced industry leaders

• Real-world experience in an agency setting where  they create actual campaigns from concept through fruition

STUDENT-ATHLETES

• Full-service team to support NIL and  create personal branding at no cost 

• Education on endorsement dynamics  and value

• Full-service "internal agency" to oversee NIL with no Athletic Department resources required

• Recruiting tool to showcase opportunities for potential athletes while leading the NIL category

• Trusted expertise to evaluate and monitor student athlete agreements, adhere to marks, logos, and imagery guidelines

• Protects student-athletes and the department, decreasing risk via Athlete Lab oversight