The Athlete LAB
Curriculum
Comprising an upper-level sports marketing and management curriculum, the Athlete Lab course will be instructed by seasoned industry executives and feature real-world case studies from ESPN, NFL, Disney, and more. Elements of the course include:
- NIL Marketing
- Sports Marketing (B2B/B2C)
- Licensing/Rights
- Talent Management
- Creative Direction
- Brand Building
- Campaign Execution
The Lab
The heart of the course, the Athlete Lab serves as an in-house "agency" where students work hands-on to create endorsement and marketing efforts for their student-athlete peers. All athletes are provided individual consultations, brand development, social audits/direction, and marketing mentorship. In addition to marketing plans, the Athlete Lab students serve to create and activate dynamic NIL opportunities with local and national brands.
Elements of the course include:
- Athlete Analysis
- Brand Positioning
- Voice/Messaging
- Marketing
- Business Development
- Account Management
- Creative Services
- Project Management
- Full Marketing Consultation
Experience
The Athlete Lab provides actual sports marketing engagement for students to utilize and add to their portfolios. The NIL partnerships provide invaluable experience for both the students and the student-athletes giving them an advantage to begin a career in the highly competitive industry.