The unique Lab features students working with student-athletes to fulfill NIL opportunities and support athletes.
Future Sports Leaders will learn from experienced industry veterans including hands-on experiences and case studies.
Professionally managed, vetted, and activated, the Athlete Lab oversees NIL activities and protects schools and athletes without university resources.
In Fall 2023 the Athlete Lab partners with Cal Poly to create a dynamic agency experience driving the Mustangs NIL efforts.
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